Boise, Idaho – October 21, 2025 — SWEAR, a leader in digital content authenticity, has been recognized on Fast Company’s 2025 Next Big Things in Tech list. The recognition celebrates SWEAR’s proven approach to securing original recordings at the moment of creation, protecting evidence that public safety, legal systems, media, and commercial organizations rely on every day.
AI-generated deepfakes and digitally altered media are becoming alarmingly easy to produce, making it possible to fabricate convincing forgeries that spread at viral speed. Manipulated content poses a direct threat to public trust and institutional stability, undermining criminal investigations and court proceedings and fueling misinformation in politics, finance, and global security.
SWEAR counters these risks with “digital DNA mapping,” cryptographically fingerprinting content at capture to create an immutable record of authenticity. With SWEAR, police can preserve chain-of-evidence integrity, insurers and courts can trust incident video, and businesses can guard against AI-manipulated media, all on a single auditable platform where trust is non-negotiable.
“Our team built technology that fixes a basic trust problem: when people look at a recording, they deserve to know whether it reflects what really happened,” said Jason Crawforth, CEO, SWEAR. “Fast Company’s recognition confirms that protecting truth in media matters across industries, and it motivates us to keep delivering tools that professionals can rely upon in high-stakes environments.”
SWEAR generates a device-level signature that encodes the recording’s unique digital DNA. The signature is logged to an immutable ledger while the original footage stays on the device. For verification, SWEAR reconstructs the DNA and compares it against the ledger, exposing alterations of any scale and delivering a clear verdict. The platform integrates with body-worn cameras, surveillance networks, and mobile devices, striking a balance between evidentiary rigor and privacy controls that preserve sensitive data.
Fast Company launched the Next Big Things in Tech awards to spotlight new technologies that promise a meaningful impact for consumers, companies, and society in the coming years. The publication evaluates each submission based on its relevance, originality, development challenges, recent evidence of success, and potential future impact. The program receives hundreds of entries and produces an annual list of honorees across various categories, offering readers an early glimpse into the technologies shaping global markets and institutions.
Find the full list of 2025 honorees here.
About SWEAR
SWEAR is at the forefront of digital media protection technology. With a mission to protect and preserve the authenticity of digital media, SWEAR’s innovative platform offers real-time, unbreakable protection for digital content, ensuring its integrity from creation to consumption. SWEAR’s vision is to become the global gold standard in digital media protection and authenticity. For more information, visit SWEAR.com.
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