Summer might be the season for poolside lounging and backyard barbecues, but AI-powered misinformation doesn’t clock out for summer vacation. In fact, it’s working overtime, quietly infiltrating our digital spaces, subtly altering images and videos online to spread misinformation, from political campaigns to video surveillance footage.
In 2024, the World Economic Forum identified AI-generated disinformation as the second most likely risk to cause a global crisis due to its potential to affect elections around the world, underscoring the importance of ensuring authenticity in the media we consume online. But in an online landscape full of bad actors looking to use AI to confuse the masses, what can we do to ground our digital content in truth?
The Rising Tide of AI
AI-generated deepfakes are no longer just a novelty. They’re a growing threat to public trust and security. According to a report from Signicat, financial fraud attempts could rise to cost merchants as much as $91 billion by 2028, and AI-generated deepfakes are playing a significant role in this growth rate. From impersonating public figures to fabricating evidence, deepfakes are being used to manipulate narratives and deceive audiences and businesses alike.
Additionally, the proliferation of AI tools has made it easier than ever to create convincing fake images, videos, and audio. A study by the Pew Research Center found that 63% of Americans believe that made-up or altered videos and images create a great deal of confusion about the facts of current issues and events. This confusion isn’t limited to the political sphere, either. It extends to security footage, legal evidence, and other critical areas where authenticity is paramount. But what can we do to ensure our digital content is reliable in the face of these serious risks?
Hot Days, Cool Heads, Verified Data with SWEAR
Consider SWEAR your lifeguard in an ocean of online misinformation. We map the digital DNA of video at the moment it’s captured, locking in authenticity before anyone gets the chance to tamper with it. This proactive approach means your footage is verified at the source, not after something goes wrong. It’s about giving security teams the peace of mind that their video security content is accurate, authentic, and ready to stand up to scrutiny when it matters most.
SWEAR: Sunscreen Against AI Content Manipulation
- Point-of-Capture Authentication: We provide immediate verification of content authenticity by mapping cryptographic fingerprints at the moment of video capture.
- Deterrence Through Transparency: The knowledge that video content is authenticated from the outset serves as a deterrent against attempts at forgery.
Independent Chain of Custody: Utilizing blockchain technology, we create an unassailable digital chain of custody, preserving the credibility of video surveillance, especially in legal and mission-critical environments.
STAYING AHEAD
In a world where AI-generated misinformation is a growing concern, staying ahead doesn’t mean letting AI make your security team paranoid all summer long — it just means equipping your team with the right tools for the job to ensure your digital content remains authentic when you need it most.
AI doesn’t clock out, but neither does SWEAR.
Ready to make sure misinformation doesn’t spoil your summer fun? Start a conversation with our team here.
