BOISE Idaho – March 12, 2025 – SWEAR, a leader in digital content authenticity, was honored with the 2025 SXSW Innovation Award in the “What the Future” category for its groundbreaking work in making digital content verifiable, tamper-proof, and trustworthy. During SXSW, SWEAR showcased its digital authentication platform, earning top recognition from the Finalist Judges.
The ability to trust what we see and hear is slipping away. Deepfakes, AI-generated misinformation, and digital manipulation are making it harder than ever to separate fact from fiction. At SXSW 2025, an event known for spotlighting the technologies that will shape the future of our world, SWEAR’s selection as an Innovation Award winner demonstrates the importance of its work in making digital content verifiable, tamper-proof, and trustworthy.
SWEAR was selected for tackling one of the biggest problems of our time: the collapse of trust in digital media. Rather than chasing fakes after they spread, SWEAR locks in authenticity at the moment of creation — authenticating content as it’s created so its integrity is never in question.
Here’s how it works:
Real-time fingerprinting
Every frame, every pixel, and every sound is mapped with a cryptographic signature the moment it’s recorded.
Tamper-proof authentication
Content is backed by an immutable blockchain ledger, ensuring that any attempt to alter it is instantly detectable.
Platform-agnostic security
SWEAR integrates with everything from body cams and security footage to livestreams and social platforms.
SWEAR provides a permanent record of truth.
The 2025 SXSW Innovation Award is one of a growing number of recent honors recognizing SWEAR’s work in protecting digital truth:
- 2025 CES Innovation Award: Honoree in Human Security for All
- 2025 Edison Award: Finalist in Specialized Software for Critical Industries
- 2024 SIA NPS Award: Judges’ Choice for Security Technology Innovation
Across industries—from security to journalism to government—leaders are aligning around the need for a better way to verify digital content.
What’s Next for SWEAR?
SWEAR’s mission is to protect the truth from every camera lens in the world. It is working with technology companies, security agencies, legal institutions, and government organizations to integrate SWEAR Digital DNA into critical systems where content authenticity is non-negotiable.
As AI and synthetic media grow more advanced, the question isn’t whether we can detect fakes—it’s whether we have proof of what’s real.
About SWEAR
SWEAR is at the forefront of digital media protection technology. With a mission to protect and preserve the authenticity of digital media, SWEAR’s innovative platform offers real-time, unbreakable protection for digital content, ensuring its integrity from creation to consumption. SWEAR’s vision is to become the global gold standard in digital media protection and authenticity. For more information, visit SWEAR.com.
MEDIA CONTACT
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