In a world where AI-generated content tries to steal the spotlight, SWEAR has been busy ensuring the truth stays center stage. 2024 was a big year for protecting the authenticity of video content, from the launch of SWEAR Mobile to various award wins throughout the year. We’ve got six standout moments that show how we’re keeping it real in the digital age, plus a sneak peek at what’s coming from the SWEAR team in 2025. Cue the highlight reel!
A Year of Firsts
The SWEAR team debuted at CES 2024 and SXSW 2024 with live demonstrations of our cutting-edge content authentication technology. Attendees got a first-hand look at how mapping content with “digital DNA” and recording it on an independent, immutable ledger ensures that media stays secure and authentic, tackling the growing issue of deepfakes head-on. We’ve spent the year connecting with technology enthusiasts, industry professionals, and innovators to spread the good word, and we’ve even picked up a few awards along the way. (More on that later!)
Keeping It Real with SWEAR Mobile
Fresh off the hype from CES and SXSW, SWEAR launched its much-anticipated content authentication mobile app on the Apple App Store. By stamping cryptographic fingerprints onto your video content in real time, SWEAR Mobile ensures your photos and videos are tamper-proof. Combining advanced authentication technology with user-focused privacy controls, the app offers journalists, content creators, and legal professionals a powerful tool to combat the growing threat of AI deepfakes and synthetic media. This launch marked a significant step in our mission to secure truth in the digital age.
Taking Home the Gold at ISC West 2024
SWEAR took home the Judges’ Choice Award at the 2024 SIA New Products & Solutions (NPS) Awards, held during ISC West. This win shines a spotlight on SWEAR’s innovation in the digital security space with the SWEAR Authenticity Engine. Our platform blew judges away with its ability to protect the integrity of digital content using advanced cryptographic techniques and blockchain, addressing the growing challenge of digital manipulation and misinformation. Read all about the award here.
Double Jeopardy with the Idaho Technology Council
The SWEAR team was honored with not one but TWO awards by the Idaho Technology Council this year. SWEAR was awarded the Peregrine Innovative Technology Award for its impactful innovation in digital content protection. Additionally, SWEAR CEO Jason Crawforth was honored with the Mt. Borah Visionary Leader Award for his instrumental leadership in addressing digital content challenges and promoting the growth of Boise’s technology scene. These accolades demonstrate our commitment to driving technological advancement in the security industry to address the growing challenge of misinformation from AI-generated content.
More to Come at CES 2025
This November, SWEAR was awarded the CES 2025 Innovation Award. Earning this accolade means SWEAR Security is being recognized for its role in addressing digital media’s authenticity, reinforcing our work’s importance in ensuring data integrity and combating misleading, AI-manipulated content. To celebrate, we’re rolling out our enterprise solution, SWEAR Security, for demonstrations at CES 2025 in January. See it only at [booth #9541]
Shaping 2024 Authentication Trends
Ending the year on a high note, SWEAR was mentioned in Deloitte’s 2024 report as an industry leader in tackling the challenges of generative AI and synthetic media. Our blockchain-based solution was highlighted as an effective way to keep digital media honest in a world full of AI misinformation. As the demand for reliable digital content grows, this mention in Deloitte’s report underscores the importance of solutions that safeguard truth in the digital age. Read Deolitte’s report here.
We’ve found our sweet spot in the security industry in 2024, and we can’t wait to push the boundaries of content authentication even further in early 2025 with the official launch of SWEAR Security. As digital content authenticity challenges grow, we’re more committed than ever to expanding upon the tools that keep media truthful and secure. The growth we’ve experienced this year fuels our passion to continue innovating and expanding our solutions. See you in the new year!
