SWEAR Logo - Digital Video Authenticity

In an Era of Mirages, We Need Real Media

Close-up of the word “Deepfake” in red text, emphasizing the growing concern over AI-generated synthetic media and misinformation.

By Emily R. Baker The burgeoning field of generative AI technologies brings with it not just innovation but also challenges that threaten to undermine the very fabric of truth in our digital age. As Shirin Anlen and Raquel Vázquez Llorente pointed out in their article “Spotting the deepfakes in this year of elections: how AI detection […]

CNET: This AI Startup Wants to Be the Notary of the Internet

Close-up of a smartphone displaying the SWEAR app interface, capturing video with options for blockchain verification, location, time, and network metadata for digital authentication.

Swear has developed a process to identify manipulated media like deepfakes. By Lisa Lacy, as originally published at cnet.com on April 9, 2024 So far this election year, 14 US states have enacted laws or provisions to regulate deepfakes, or manipulated media, in political messaging. That’s according to an analysis by nonprofit law and policy institute the Brennan […]

Proof of Authenticity in Digital Media: SWEAR Launches to Combat the Rise of Deepfakes

Proof of Authenticity in Digital Media: SWEAR Launches to Combat the Rise of Deepfakes BOISE, Idaho, Feb. 1, 2024  Amid growing concerns over digital misinformation and the rise of deepfakes, SWEAR unveiled its groundbreaking technology at CES 2024, garnering interest from global government agencies, technology giants, and mobile communication leaders. This technology provides an unbreakable proof of […]