Digital Authentication Archives - Verifiable Video Content by SWEAR

Combating Deepfakes with Blockchain-Based Authentication – SWEAR’s Approach to Digital Trust

Digital visualization of media authentication with images undergoing verification, highlighting blockchain-backed validation and metadata checks against tampering or manipulation.

By Jason Crawforth, CEO and founder of SWEAR Originally published to deloitte.com on August 7, 2024 In an era of rapidly advancing artificial intelligence, the ability to create hyperrealistic counterfeit videos, audio, and images, known as deepfakes, poses a significant threat to our society. The implications of deepfakes are far-reaching and not yet fully understood. […]

In an Era of Mirages, We Need Real Media

Close-up of the word “Deepfake” in red text, emphasizing the growing concern over AI-generated synthetic media and misinformation.

By Emily R. Baker The burgeoning field of generative AI technologies brings with it not just innovation but also challenges that threaten to undermine the very fabric of truth in our digital age. As Shirin Anlen and Raquel Vázquez Llorente pointed out in their article “Spotting the deepfakes in this year of elections: how AI detection […]