SWEAR’s 2024 Highlights: Digital Authentication, Blockchain Security, and What’s Next for 2025

In a world where AI-generated content tries to steal the spotlight, SWEAR has been busy ensuring the truth stays center stage. 2024 was a big year for protecting the authenticity of video content, from the launch of SWEAR Mobile to various award wins throughout the year. We’ve got six standout moments that show how we’re […]
Key Takeaways from CONSULT 2024: Building Security Momentum with SWEAR

Yes, our travel schedule has been packed lately, but why not? Building momentum in the security market and expanding our understanding of the space is worth every packed agenda and late-night brainstorming session. So, when CONSULT 2024 rolled around, the SWEAR team was all in, ready to dive into technical insights, hands-on learning, and valuable connections. Here are the […]
Combating Deepfakes with Blockchain-Based Authentication – SWEAR’s Approach to Digital Trust

By Jason Crawforth, CEO and founder of SWEAR Originally published to deloitte.com on August 7, 2024 In an era of rapidly advancing artificial intelligence, the ability to create hyperrealistic counterfeit videos, audio, and images, known as deepfakes, poses a significant threat to our society. The implications of deepfakes are far-reaching and not yet fully understood. […]
In an Era of Mirages, We Need Real Media

By Emily R. Baker The burgeoning field of generative AI technologies brings with it not just innovation but also challenges that threaten to undermine the very fabric of truth in our digital age. As Shirin Anlen and Raquel Vázquez Llorente pointed out in their article “Spotting the deepfakes in this year of elections: how AI detection […]