SWEAR Blog – Protecting Truth in a World of Deepfakes and Fraud

Digital visualization of media authentication with images undergoing verification, highlighting blockchain-backed validation and metadata checks against tampering or manipulation.

Combating Deepfakes with Blockchain-Based Authentication – SWEAR’s Approach to Digital Trust

August 7, 2024

By Jason Crawforth, CEO and founder of SWEAR Originally published to deloitte.com on August 7, 2024 In an era of rapidly advancing artificial intelligence, the ability to create hyperrealistic...

Close-up of the word “Deepfake” in red text, emphasizing the growing concern over AI-generated synthetic media and misinformation.

In an Era of Mirages, We Need Real Media

April 16, 2024

By Emily R. Baker The burgeoning field of generative AI technologies brings with it not just innovation but also challenges that threaten to undermine the very fabric of truth in our digital age. As...

SWEAR CEO Jason Crawforth accepting the Judges’ Choice Award at ISC West 2024, standing alongside a conference representative, celebrating innovation in digital content authentication.

SWEAR Wins Judges’ Choice Award at ISC West 2024 for Video Data Authentication

April 15, 2024

Our first appearance at ISC West was both nerve racking (let’s be honest here!) and a crucial moment for us at SWEAR. We knew we had developed a solution that would resonate deeply with end-users...

Close-up of a smartphone displaying the SWEAR app interface, capturing video with options for blockchain verification, location, time, and network metadata for digital authentication.

CNET: This AI Startup Wants to Be the Notary of the Internet

April 9, 2024

Swear has developed a process to identify manipulated media like deepfakes. By Lisa Lacy, as originally published at cnet.com on April 9, 2024 So far this election year, 14 US states have enacted laws...

Proof of Authenticity in Digital Media: SWEAR Launches to Combat the Rise of Deepfakes

January 4, 2024

Proof of Authenticity in Digital Media: SWEAR Launches to Combat the Rise of Deepfakes BOISE, Idaho, Feb. 1, 2024 Amid growing concerns over digital misinformation and the rise...