SWEAR Logo - Digital Video Authenticity

Blog

My take: Tackling the problem of deepfakes

By Jason Crawforth, CEO and founder of SWEAR Originally published to deloitte.com on August 7, 2024 In an era of rapidly advancing artificial intelligence, the ability to create hyperrealistic...

In an Era of Mirages, We Need Real Media

By Emily R. Baker The burgeoning field of generative AI technologies brings with it not just innovation but also challenges that threaten to undermine the very fabric of truth in our digital age. As...

ISC West – A Milestone Experience

  Our first appearance at ISC West was both nerve racking (let’s be honest here!) and a crucial moment for us at SWEAR. We knew we had developed a solution that would resonate deeply with end-users...

CNET: This AI Startup Wants to Be the Notary of the Internet

Swear has developed a process to identify manipulated media like deepfakes. By Lisa Lacy, as originally published at cnet.com on April 9, 2024 So far this election year, 14 US states have enacted laws...