SWEAR’s 2024 Highlights: Digital Authentication, Blockchain Security, and What’s Next for 2025
In a world where AI-generated content tries to steal the spotlight, SWEAR has been busy ensuring the truth stays center stage. 2024 was a big year for protecting the authenticity of video content, from the launch of SWEAR Mobile to various award wins throughout the year. We’ve got six standout moments that show how we’re […]
Key Takeaways from CONSULT 2024: Building Security Momentum with SWEAR
Yes, our travel schedule has been packed lately, but why not? Building momentum in the security market and expanding our understanding of the space is worth every packed agenda and late-night brainstorming session. So, when CONSULT 2024 rolled around, the SWEAR team was all in, ready to dive into technical insights, hands-on learning, and valuable connections. Here are the […]
SWEAR’s Digital DNA Technology Combats AI Disinformation and Deepfakes
AI can be used as a sword against you. That’s where our technology comes into play Cory Harris, Editor Updated 11:17 AM CDT, Wed October 16, 2024 NEW YORK—With an increasing amount of disinformation, Boise, Idaho-based SWEAR provides an innovative solution for the security sector to safeguard the integrity of digital content. The solution, which […]
Key Insights from Securing New Ground 2024: AI, Digital Transformation, and Blockchain Authentication
Breaking New Ground in Security In October, New York City became the epicenter of innovation for the security industry as leaders from top manufacturers, integrators, and distributors gathered for Securing New Ground. Hosted by the Security Industry Association, this year’s event was themed around the topic of “the business of security,” and discussions centered around transformative topics […]
Combating Deepfakes with Blockchain-Based Authentication – SWEAR’s Approach to Digital Trust
By Jason Crawforth, CEO and founder of SWEAR Originally published to deloitte.com on August 7, 2024 In an era of rapidly advancing artificial intelligence, the ability to create hyperrealistic counterfeit videos, audio, and images, known as deepfakes, poses a significant threat to our society. The implications of deepfakes are far-reaching and not yet fully understood. […]
In an Era of Mirages, We Need Real Media
By Emily R. Baker The burgeoning field of generative AI technologies brings with it not just innovation but also challenges that threaten to undermine the very fabric of truth in our digital age. As Shirin Anlen and Raquel Vázquez Llorente pointed out in their article “Spotting the deepfakes in this year of elections: how AI detection […]
SWEAR Wins Judges’ Choice Award at ISC West 2024 for Video Data Authentication
Our first appearance at ISC West was both nerve racking (let’s be honest here!) and a crucial moment for us at SWEAR. We knew we had developed a solution that would resonate deeply with end-users facing the growing challenge of ensuring secure, authentic video data. Yet, we couldn’t have anticipated the impact and enthusiastic response […]
CNET: This AI Startup Wants to Be the Notary of the Internet
Swear has developed a process to identify manipulated media like deepfakes. By Lisa Lacy, as originally published at cnet.com on April 9, 2024 So far this election year, 14 US states have enacted laws or provisions to regulate deepfakes, or manipulated media, in political messaging. That’s according to an analysis by nonprofit law and policy institute the Brennan […]
Proof of Authenticity in Digital Media: SWEAR Launches to Combat the Rise of Deepfakes
Proof of Authenticity in Digital Media: SWEAR Launches to Combat the Rise of Deepfakes BOISE, Idaho, Feb. 1, 2024 Amid growing concerns over digital misinformation and the rise of deepfakes, SWEAR unveiled its groundbreaking technology at CES 2024, garnering interest from global government agencies, technology giants, and mobile communication leaders. This technology provides an unbreakable proof […]