Proving Authenticity is Award-Worthy at SXSW and the Edison Awards
It’s only February, and it’s already been a year full of honors for us. Although we just unveiled the first sneak peek of SWEAR Security at CES, it’s already the talk of the town. Over the past few months, we’ve been hard at work spreading the good word about the future of content authenticity, and […]
Combating Deepfakes with Blockchain-Based Authentication – SWEAR’s Approach to Digital Trust
By Jason Crawforth, CEO and founder of SWEAR Originally published to deloitte.com on August 7, 2024 In an era of rapidly advancing artificial intelligence, the ability to create hyperrealistic counterfeit videos, audio, and images, known as deepfakes, poses a significant threat to our society. The implications of deepfakes are far-reaching and not yet fully understood. […]
In an Era of Mirages, We Need Real Media
By Emily R. Baker The burgeoning field of generative AI technologies brings with it not just innovation but also challenges that threaten to undermine the very fabric of truth in our digital age. As Shirin Anlen and Raquel Vázquez Llorente pointed out in their article “Spotting the deepfakes in this year of elections: how AI detection […]
CNET: This AI Startup Wants to Be the Notary of the Internet
Swear has developed a process to identify manipulated media like deepfakes. By Lisa Lacy, as originally published at cnet.com on April 9, 2024 So far this election year, 14 US states have enacted laws or provisions to regulate deepfakes, or manipulated media, in political messaging. That’s according to an analysis by nonprofit law and policy institute the Brennan […]
Proof of Authenticity in Digital Media: SWEAR Launches to Combat the Rise of Deepfakes
Proof of Authenticity in Digital Media: SWEAR Launches to Combat the Rise of Deepfakes BOISE, Idaho, Feb. 1, 2024 Amid growing concerns over digital misinformation and the rise of deepfakes, SWEAR unveiled its groundbreaking technology at CES 2024, garnering interest from global government agencies, technology giants, and mobile communication leaders. This technology provides an unbreakable proof […]
