Breaking New Ground in Security
In October, New York City became the epicenter of innovation for the security industry as leaders from top manufacturers, integrators, and distributors gathered for Securing New Ground. Hosted by the Security Industry Association, this year’s event was themed around the topic of “the business of security,” and discussions centered around transformative topics like digital transformation, the future of mobile credentials, and AI’s rapidly growing role in the market. Beyond the tech insights, SNG provided a clear view of the economic factors shaping the industry’s future, setting the stage for how we can expect the market to grow and evolve over the coming months and years.
But more than anything, this year’s conference delivered a powerful message about security’s direction: AI isn’t just on the horizon — it’s here, and its potential impact is set to reach far beyond traditional video analytics. As AI applications begin to become more powerful and trusted in real-world environments, SNG explored topics from digital content authentication to the game-changing impact of cloud technologies. The fact is that technology is now fundamental to security. And we’re all called to be part of this evolution, supporting and driving the promise of technology for a more secure world.
With AI-driven content on the rise, the threat of data manipulation looms over sectors that rely on trustworthy media, including security and government. As some call AI the “holy grail” of security, the key is in capturing more value through technology, enabling security and business leaders to become even more effective.
For security leaders around the globe, authentic content is crucial to empowering mission-critical decisions. And this is where SWEAR makes a difference. Our platform maps unique digital DNA of each video frame and writes them into blockchain, ensuring unbreakable proof of authenticity from the moment of capture. With SWEAR’s solution, stakeholders who depend on digital media for critical decisions and protection gain unparalleled reliability and let’s face, a good helping of peace of mind.
Looking ahead, events like SNG highlight the need for an industry-wide standard for secure, authenticated media. And we’re here for it. Catch us at upcoming conferences like CES and ISC West, and in the meantime, explore how SWEAR is setting a new standard in secure digital content. Our approach to authenticating digital media is unique, forward-looking, and built to safeguard trust, one pixel at a time.
